
e.l.f. Beauty, Inc.
- Growing?
- Yes: revenue up 51% on a year earlier (quarter ended Sep 2026); earnings per share up 2% over the last four quarters.
- Expensive?
- About usual: 78.3× trailing earnings; its five-year median is 73.6×. Priced 209% above the peer median of 25.3x.
- Analysts?
- 67% of 18 say buy; average 12-month target $131, 15% above today's price.
- Risky?
- Much swingier than most large companies: its price swung 54% over the past year (the S&P 500's 14%), and it fell as much as 77% since Nov 2021.
e.l.f. Beauty, Inc. is a multi-brand beauty company selling cosmetics and skincare through an omnichannel model that combines wholesale retail partners (e.g., mass and specialty beauty) and direct-to-consumer e-commerce, generating revenue primarily from product sales under brands including e.l.f.
More about e.l.f. Beauty
Cosmetics, e.l.f. SKIN, Naturium, Well People, and Keys Soulcare.
Market Position
The company competes in the mass/masstige beauty market with a value proposition centered on accessible price points, rapid innovation, and strong social-first marketing, and it has reported ongoing U.S. market share gains alongside continued international expansion.
Key Segments
e.l.f. Beauty is managed and reported as one operating segment, while commercially it executes across major go-to-market channels including retail (wholesale) and e-commerce (DTC).
How has the stock done?
Over the past month ELF rose 3.3%; the consumer staples ETF (XLP) rose 7.9% and the S&P 500 fell 2.7%.
Over the past six months ELF rose 104.0%; the consumer staples ETF (XLP) rose 7.8% and the S&P 500 rose 2.6%.
Over the past year ELF rose 46.0%; the consumer staples ETF (XLP) rose 17.8% and the S&P 500 rose 10.8%.
Over five years ELF rose 262.0%; the consumer staples ETF (XLP) rose 25.0% and the S&P 500 rose 62.0%.
From Jun 27, 2024 to Jun 5, 2026, the deepest drop from a high since Nov 2021
How much the price swings in a year; the S&P 500's was 14%
When the S&P 500 moves 1%, the stock has moved about 1.3% the same way
Show the earnings releases
| Released | Quarter | Revenue | EPS vs estimate | Stock, day after | 5 days after |
|---|---|---|---|---|---|
| Nov 4, 2026 | ended Sep 2026 | $521M (+51% vs a year earlier) | $1.21 vs $0.60 (beat) | −1.5% | +6.2% |
| Aug 5, 2026 | ended Jun 2026 | $479M (+36% vs a year earlier) | $1.75 vs $0.72 (beat) | +5.1% | +5.4% |
| May 20, 2026 | ended Mar 2026 | $449M (+35% vs a year earlier) | $0.32 vs $0.29 (beat) | +0.3% | +8.3% |
| Feb 4, 2026 | ended Dec 2025 | $490M (+38% vs a year earlier) | $1.24 vs $0.72 (beat) | −9.4% | −9.4% |
| Nov 5, 2025 | ended Sep 2025 | $344M (+14% vs a year earlier) | — | −35.3% | −34.3% |
| Aug 6, 2025 | ended Jun 2025 | $354M (+9% vs a year earlier) | — | −9.0% | +11.9% |
| Feb 6, 2025 | ended Dec 2024 | $355M (+31% vs a year earlier) | — | −18.5% | −14.2% |
| Nov 6, 2024 | ended Sep 2024 | $301M (+40% vs a year earlier) | — | +8.3% | +14.8% |
| Aug 8, 2024 | ended Jun 2024 | $324M (+50% vs a year earlier) | — | −11.5% | −14.4% |
| May 22, 2024 | ended Mar 2024 | $321M (+71% vs a year earlier) | — | +16.2% | +14.7% |
| Feb 6, 2024 | ended Dec 2023 | $271M (+85% vs a year earlier) | — | −2.9% | −1.1% |
| Nov 1, 2023 | ended Sep 2023 | $216M (+76% vs a year earlier) | — | +5.8% | +5.9% |
| Aug 1, 2023 | ended Jun 2023 | $216M (+76% vs a year earlier) | — | +14.1% | +12.7% |
| May 24, 2023 | ended Mar 2023 | $187M (+78% vs a year earlier) | — | +22.5% | +25.3% |
| Feb 1, 2023 | ended Dec 2022 | $147M (+49% vs a year earlier) | — | +16.9% | +24.4% |
| Nov 2, 2022 | ended Sep 2022 | $122M (+33% vs a year earlier) | — | +10.0% | +13.8% |
| Aug 3, 2022 | ended Jun 2022 | $123M (+26% vs a year earlier) | — | +6.2% | +7.1% |
| May 25, 2022 | ended Mar 2022 | $105M (+13% vs a year earlier) | — | +17.0% | +29.7% |
| Feb 2, 2022 | ended Dec 2021 | $98M (+11% vs a year earlier) | — | −4.2% | −3.2% |
Change in closing price from the first day shown, or with Price the closing price itself. Prices: Yahoo Finance, to Nov 12, 2026. Dashed lines: the days the company released earnings (its SEC 8-K filings); EPS estimates: Yahoo Finance. The stock's move after a release runs from the last close before its day to the close the day after (or five days after), so a release before the open counts like one after the close.
Is the business growing?
Revenue was $521M in the quarter ended Sep 2026, up 51% from a year earlier.
Show the data
| Quarter ended | Revenue | vs a year earlier |
|---|---|---|
| Dec 2022 | $147M | +49% |
| Mar 2023 | $187M | +78% |
| Jun 2023 | $216M | +76% |
| Sep 2023 | $216M | +76% |
| Dec 2023 | $271M | +85% |
| Mar 2024 | $321M | +71% |
| Jun 2024 | $324M | +50% |
| Sep 2024 | $301M | +40% |
| Dec 2024 | $355M | +31% |
| Mar 2025 | $333M | +4% |
| Jun 2025 | $354M | +9% |
| Sep 2025 | $344M | +14% |
| Dec 2025 | $490M | +38% |
| Mar 2026 | $449M | +35% |
| Jun 2026 | $479M | +36% |
| Sep 2026 | $521M | +51% |
Revenue went from $579M in FY23 to $1.6B in FY26; net income from $62M to $26M.
Show the data
| Fiscal year | Revenue | Net income |
|---|---|---|
| FY23 | $579M | $62M |
| FY24 | $1.0B | $128M |
| FY25 | $1.3B | $112M |
| FY26 | $1.6B | $26M |
In the fiscal year to Mar 2026, United States was 79% and Outside the United States was 21% of revenue; United States fell from 85% in the fiscal year to Mar 2024.
Show the data
| Fiscal year | Part | Revenue | Share |
|---|---|---|---|
| FY2024 | United States | $868M | 85% |
| FY2024 | Outside the United States | $156M | 15% |
| FY2025 | United States | $1.1B | 81% |
| FY2025 | Outside the United States | $250M | 19% |
| FY2026 | United States | $1.3B | 79% |
| FY2026 | Outside the United States | $344M | 21% |
A year earlier $0.05
Diluted, from SEC filings
The P/E of 78.3× over the 2% EPS growth of the last four quarters; near 1 or below is cheap for the growth
Quarters: e.l.f. Beauty, Inc.'s SEC filings, named by the month they end. Fiscal years: e.l.f. Beauty, Inc.'s annual reports to the SEC.
How it makes money
Of every $100 in revenue, $1.6 ends up as net income. Net margin fell from 10.6% to 1.6% over the past 3 years.
Show the data
| Quarter ended | Gross | Operating | Net |
|---|---|---|---|
| Dec 2022 | 67.4% | 15.9% | 13.0% |
| Mar 2023 | 68.9% | 4.3% | 8.7% |
| Jun 2023 | 70.5% | 28.0% | 24.5% |
| Sep 2023 | 70.7% | 18.6% | 15.4% |
| Dec 2023 | 70.8% | 11.8% | 9.9% |
| Mar 2024 | 70.7% | 5.3% | 4.5% |
| Jun 2024 | 71.3% | 15.6% | 14.7% |
| Sep 2024 | 71.1% | 9.3% | 6.3% |
| Dec 2024 | 71.3% | 9.9% | 4.9% |
| Mar 2025 | 71.3% | 13.3% | 8.5% |
| Jun 2025 | 69.1% | 13.8% | 9.4% |
| Sep 2025 | 69.4% | 2.2% | 0.9% |
| Dec 2025 | 71.0% | 13.8% | 8.0% |
| Mar 2026 | 72.7% | −11.2% | −11.0% |
| Jun 2026 | 83.2% | 21.4% | 13.9% |
| Sep 2026 | 71.1% | 10.1% | 5.8% |
+3.3 pts over 3 years
−7.3 pts over 3 years
−9.0 pts over 3 years
Each margin is that line of the income statement divided by revenue. Fiscal year: e.l.f. Beauty, Inc.'s annual reports to the SEC; quarters: SEC filings.
Customers and suppliers
In its latest annual report e.l.f. Beauty buys from SAP, PayPal, Afterpay and 4 more; sells to Target, Walmart, Amazon and 1 more.
Suppliers
Customers
e.l.f. Beauty's 10-K for the year to Mar 2026 gives four customers' shares of its revenue: Customer A (18%), Customer B (13%), Customer D (11%) and Customer E (10%).
Show the filings' numbers
| Period | Customer | Share of revenue | Filing |
|---|---|---|---|
| Year ended Mar 2024 | Customer A | 25% | 10-K filed May 21, 2026 |
| Year ended Mar 2024 | Customer B | 17% | 10-K filed May 21, 2026 |
| Year ended Mar 2024 | Customer C | 16% | 10-K filed May 21, 2026 |
| Year ended Mar 2025 | Customer A | 23% | 10-K filed May 21, 2026 |
| Year ended Mar 2025 | Customer B | 16% | 10-K filed May 21, 2026 |
| Year ended Mar 2025 | Customer C | 12% | 10-K filed May 21, 2026 |
| Year ended Mar 2025 | Customer D | 12% | 10-K filed May 21, 2026 |
| Year ended Mar 2026 | Customer A | 18% | 10-K filed May 21, 2026 |
| Year ended Mar 2026 | Customer B | 13% | 10-K filed May 21, 2026 |
| Year ended Mar 2026 | Customer D | 11% | 10-K filed May 21, 2026 |
| Year ended Mar 2026 | Customer E | 10% | 10-K filed May 21, 2026 |
From e.l.f. Beauty, Inc.'s 10-Q and 10-K filings (XBRL): each customer whose share of revenue a filing tags, under the filing's own label, so “Customer A” in one filing can be another company in the next; a later filing's figures for a period replace an earlier one's.
Changes since the previous annual report (10-K filed May 29, 2025)
Show the filing's words
| Company | Role | In the filing's words |
|---|---|---|
| Target | customer | “Our largest customers, Target, Walmart, Amazon and Sephora, accounted for 18%, 13%, 11% and 10%, respectively, of our net sales in the fiscal year ended March 31, 2026.” |
| Walmart | customer | “Our largest customers, Target, Walmart, Amazon and Sephora, accounted for 18%, 13%, 11% and 10%, respectively, of our net sales in the fiscal year ended March 31, 2026.” |
| Amazon | customer | “Our largest customers, Target, Walmart, Amazon and Sephora, accounted for 18%, 13%, 11% and 10%, respectively, of our net sales in the fiscal year ended March 31, 2026.” |
| Sephora | customer | “Our largest customers, Target, Walmart, Amazon and Sephora, accounted for 18%, 13%, 11% and 10%, respectively, of our net sales in the fiscal year ended March 31, 2026.” |
| SAP | supplier | “We are currently undertaking various technology upgrades and enhancements to support our business growth, including an implementation of SAP software to upgrade our platforms and systems worldwide.” |
| PayPal | supplier | “We accept payments from our consumers using a variety of methods, including online payments with credit cards and debit cards issued by major banks, payments made with gift cards processed by third-party providers and payment through third-party online payment platforms such as PayPal, Afterpay and Apple Pay.” |
| Afterpay | supplier | “We accept payments from our consumers using a variety of methods, including online payments with credit cards and debit cards issued by major banks, payments made with gift cards processed by third-party providers and payment through third-party online payment platforms such as PayPal, Afterpay and Apple Pay.” |
| Apple Pay | supplier | “We accept payments from our consumers using a variety of methods, including online payments with credit cards and debit cards issued by major banks, payments made with gift cards processed by third-party providers and payment through third-party online payment platforms such as PayPal, Afterpay and Apple Pay.” |
| Redwood Property Investors III | supplier | “Extension of Lease to Amended and Restated Lease Agreement, dated June 25, 2024, by and between e.l.f. Cosmetics, Inc. and Redwood Property Investors III, LLC (as successor to 1007 Clay Street Properties)” |
| Jurupa Gateway | supplier | “First Amendment to Lease, dated August 24, 2020, by and between Jurupa Gateway LLC and e.l.f. Cosmetics, Inc.” |
| 601 City Center | supplier | “Office Lease, dated as of May 29, 2024, by and between 601 City Center LLC and e.l.f. Cosmetics, Inc.” |
Only the companies e.l.f. Beauty names in its 10-K filed May 21, 2026 (SEC). The supply chain joins the latest annual reports of the companies on it and the 8-Ks they filed since: a link shows when either side's report names the other, so it grows as more reports are read. Hover a name for the filing's own words.
Is it expensive?
P/E of 78.3x, above the peer median of 25.3x, so it needs earnings to keep growing to hold up.
Priced 209% above the peer median of 25.3x.
Show the data
| Company | P/E (trailing) |
|---|---|
| EL · The Estée Lauder Companies Inc. | 111× |
| ELF · e.l.f. Beauty, Inc. | 78.3× |
| CL · Colgate-Palmolive Company | 38.2× |
| PG · The Procter & Gamble Company | 25.3× |
| KVUE · Kenvue Inc | 21.9× |
| KMB · Kimberly-Clark Corporation | 10.8× |
At 78.3× trailing earnings ELF is inside the middle of its five-year range; the five-year median is 73.6×.
Show the data
| Date | Trailing P/E |
|---|---|
| Nov 8, 2021 | 91.1× |
| Feb 8, 2022 | 74.8× |
| May 10, 2022 | 54.6× |
| Aug 10, 2022 | 68.8× |
| Nov 8, 2022 | 80.1× |
| Feb 9, 2023 | 85.7× |
| May 11, 2023 | 80.7× |
| Aug 11, 2023 | 74.8× |
| Nov 9, 2023 | 46.5× |
| Feb 12, 2024 | 76.1× |
| May 13, 2024 | 72.9× |
| Aug 13, 2024 | 70.8× |
| Nov 11, 2024 | 72.5× |
| Feb 13, 2025 | 44.3× |
| May 15, 2025 | 40.5× |
| Aug 15, 2025 | 68.5× |
| Nov 13, 2025 | 52.4× |
| Feb 17, 2026 | 49.3× |
| May 18, 2026 | 119× |
| Aug 18, 2026 | 92.5× |
| Nov 12, 2026 | 78.3× |
Closing price over diluted earnings per share of the last four reported quarters, as known on each day (a quarter counts 35 days after it ends). From SEC filings; earnings per share adjusted for splits.
What analysts expect
The average analyst price target is $131, 15% above the current price; 67% of 18 analysts rate it a buy; earnings beat estimates in all of the last 4 quarters.
Buy or Strong Buy: 12 analysts (67%). Sell or Strong Sell: 0.
Over the past year the average of the analysts' latest price targets went from $136.23 to $121.93 (−10%), while ELF went from $74.39 to $113.53 (+53%). In the past three months targets were raised 18 times and cut once. 1 upgrade and 1 downgrade over the year; the latest: Bernstein moved it to Outperform from Market Perform on Aug 5, 2026.
Show every change
| Date | Firm | Change | Rating | Target |
|---|---|---|---|---|
| Nov 6, 2026 | UBS | Target raised | Neutral | $129.00, was $116.00 |
| Nov 5, 2026 | JP Morgan | Target raised | Overweight | $135.00, was $130.00 |
| Nov 5, 2026 | Citigroup | Target raised | Buy | $139.00, was $130.00 |
| Nov 5, 2026 | Piper Sandler | Target raised | Neutral | $110.00, was $100.00 |
| Nov 5, 2026 | Evercore ISI Group | Target raised | In-Line | $115.00, was $100.00 |
| Oct 22, 2026 | Canaccord Genuity | Target raised | Buy | $137.00, was $123.00 |
| Oct 19, 2026 | JP Morgan | Target raised | Overweight | $130.00, was $106.00 |
| Oct 19, 2026 | Jefferies | Target raised | Buy | $132.00, was $100.00 |
| Oct 15, 2026 | Morgan Stanley | Target raised | Equal-Weight | $103.00, was $90.00 |
| Oct 14, 2026 | Citigroup | Target raised | Buy | $130.00, was $118.00 |
| Oct 7, 2026 | Baird | Target raised | Outperform | $120.00, was $105.00 |
| Oct 1, 2026 | Raymond James | Target raised | Strong Buy | $117.00, was $100.00 |
| Sep 17, 2026 | Bernstein | Target raised | Outperform | $127.00, was $121.00 |
| Sep 16, 2026 | B. Riley Securities | Target raised | Buy | $115.00, was $100.00 |
| Sep 15, 2026 | B of A Securities | Target raised | Buy | $118.00, was $100.00 |
| Sep 14, 2026 | Citigroup | Target raised | Buy | $118.00, was $100.00 |
| Aug 27, 2026 | Canaccord Genuity | Target raised | Buy | $123.00, was $110.00 |
| Aug 19, 2026 | JP Morgan | Target cut | Overweight | $106.00, was $111.00 |
| Aug 19, 2026 | Canaccord Genuity | Target raised | Buy | $110.00, was $97.00 |
| Aug 10, 2026 | TD Cowen | Target raised | Buy | $110.00, was $85.00 |
| Aug 6, 2026 | JP Morgan | Target raised | Overweight | $111.00, was $94.00 |
| Aug 6, 2026 | UBS | Target raised | Neutral | $89.00, was $80.00 |
| Aug 6, 2026 | Bernstein | Target raised | Outperform | $121.00, was $113.00 |
| Aug 6, 2026 | Piper Sandler | Target raised | Neutral | $65.00, was $50.00 |
| Aug 6, 2026 | Evercore ISI Group | Target raised | In-Line | $90.00, was $68.00 |
| Aug 6, 2026 | B. Riley Securities | Target raised | Buy | $100.00, was $70.00 |
| Aug 5, 2026 | Bernstein | Upgrade | Outperform, was Market Perform | $113.00, was $60.00 |
| Jul 28, 2026 | Jefferies | Target raised | Buy | $100.00, was $72.00 |
| Jul 21, 2026 | TD Cowen | Target raised | Buy | $85.00, was $65.00 |
| Jul 17, 2026 | Canaccord Genuity | Target raised | Buy | $97.00, was $90.00 |
| Jul 16, 2026 | JP Morgan | Target raised | Overweight | $94.00, was $80.00 |
| Jul 16, 2026 | UBS | Target raised | Neutral | $80.00, was $60.00 |
| Jul 14, 2026 | Raymond James | Target raised | Strong Buy | $87.00, was $85.00 |
| Jul 14, 2026 | Citigroup | Target raised | Buy | $92.00, was $87.00 |
| Jun 11, 2026 | Bernstein | Began coverage | Market Perform | $60.00 |
| May 26, 2026 | B. Riley Securities | Target cut | Buy | $70.00, was $130.00 |
| May 21, 2026 | JP Morgan | Target cut | Overweight | $80.00, was $85.00 |
| May 21, 2026 | UBS | Target cut | Neutral | $60.00, was $70.00 |
| May 21, 2026 | Jefferies | Target cut | Buy | $70.00, was $85.00 |
| May 21, 2026 | Canaccord Genuity | Target cut | Buy | $90.00, was $100.00 |
| May 21, 2026 | Morgan Stanley | Target cut | Equal-Weight | $59.00, was $67.00 |
| May 21, 2026 | Piper Sandler | Target cut | Neutral | $50.00, was $60.00 |
| May 21, 2026 | B of A Securities | Target cut | Buy | $85.00, was $93.00 |
| May 19, 2026 | Piper Sandler | Target cut | Neutral | $60.00, was $85.00 |
| May 18, 2026 | Canaccord Genuity | Target cut | Buy | $100.00, was $121.00 |
| May 1, 2026 | Morgan Stanley | Downgrade | Equal-Weight, was Overweight | $67.00, was $80.00 |
| Apr 28, 2026 | Baird | Target cut | Outperform | $90.00, was $115.00 |
| Apr 17, 2026 | JP Morgan | Target cut | Overweight | $85.00, was $105.00 |
| Apr 15, 2026 | Citigroup | Target cut | Buy | $87.00, was $115.00 |
| Apr 10, 2026 | B of A Securities | Target cut | Buy | $93.00, was $115.00 |
| Apr 7, 2026 | UBS | Target cut | Neutral | $70.00, was $102.00 |
| Apr 2, 2026 | Evercore ISI Group | Began coverage | In-Line | $68.00 |
| Mar 30, 2026 | Deutsche Bank | Target cut | Hold | $68.00, was $95.00 |
| Feb 9, 2026 | TD Cowen | Target cut | Buy | $100.00, was $110.00 |
| Feb 5, 2026 | Citigroup | Target raised | Buy | $115.00, was $110.00 |
| Feb 5, 2026 | JP Morgan | Target raised | Overweight | $105.00, was $103.00 |
| Feb 5, 2026 | UBS | Target raised | Neutral | $102.00, was $98.00 |
| Jan 23, 2026 | Citigroup | Began coverage | Buy | $110.00 |
| Jan 21, 2026 | TD Cowen | Target raised | Buy | $110.00, was $100.00 |
| Jan 14, 2026 | UBS | Target cut | Neutral | $98.00, was $105.00 |
| Dec 22, 2025 | Piper Sandler | Target cut | Neutral | $85.00, was $100.00 |
| Dec 18, 2025 | JP Morgan | Target cut | Overweight | $103.00, was $137.00 |
Show the data
| Quarter | Estimate | Reported | Surprise |
|---|---|---|---|
| Dec ’25 | $0.72 | $1.24 | +72.2% |
| Mar ’26 | $0.29 | $0.32 | +10.3% |
| Jun ’26 | $0.72 | $1.75 | +143.1% |
| Sep ’26 | $0.60 | $1.21 | +101.7% |
The day after each of these reports the stock moved −9.4% (Dec 2025, beat); +0.3% (Mar 2026, beat); +5.1% (Jun 2026, beat); −1.5% (Sep 2026, beat).
For the quarter ending Dec 2026 (e.l.f. Beauty reports on Feb 3, 2027), analysts expect adjusted earnings of $0.76 a share, and revenue of $548M, up 12% on a year earlier. For the fiscal year ending Mar 2027, they expect adjusted earnings of $3.90 a share, and revenue of $2.0B, up 24% on the year before.
Adjusted. Dec 2025: $1.24, far from its estimate; range $0.57 to $1.06; 19 analysts
Dec 2025: $490M; range $537M to $558M; 17 analysts
Adjusted. Range $3.85 to $4.06; 19 analysts
The year to Mar 2026: $1.6B; range $2.0B to $2.0B; 18 analysts
Show the data
| Period | Figure | Expected | Low to high | Analysts | A year earlier | Change |
|---|---|---|---|---|---|---|
| Quarter ending Dec 2026, results Feb 3, 2027 | EPS (adjusted) | $0.76 | $0.57 to $1.06 | 19 | $1.24 (Dec 2025) | — |
| Quarter ending Dec 2026, results Feb 3, 2027 | Revenue | $548M | $537M to $558M | 17 | $490M (Dec 2025) | +12% |
| Quarter ending Mar 2027 | EPS (adjusted) | $0.19 | −$0.12 to $0.47 | 19 | $0.32 (Mar 2026) | −40% |
| Quarter ending Mar 2027 | Revenue | $482M | $472M to $491M | 17 | $449M (Mar 2026) | +7% |
| Year ending Mar 2027 | EPS (adjusted) | $3.90 | $3.85 to $4.06 | 19 | — | — |
| Year ending Mar 2027 | Revenue | $2.0B | $2.0B to $2.0B | 18 | $1.6B (year to Mar 2026) | +24% |
| Year ending Mar 2028 | EPS (adjusted) | $4.19 | $3.95 to $4.43 | 18 | $3.90 (expected, year to Mar 2027) | — |
| Year ending Mar 2028 | Revenue | $2.2B | $2.2B to $2.3B | 18 | $2.0B (expected, year to Mar 2027) | +9% |
Targets, ratings and earnings estimates: Yahoo Finance. Rating and target changes: Yahoo Finance's list of upgrades and downgrades. The average target on each day is the average of every listed firm's latest target set in the 180 days before it, so it counts fewer analysts than the average target above, and the band is the middle half of those targets (a quarter of the firms are above it, a quarter below); a target set before a stock split is divided by the split. Expected figures: the average of the analysts' estimates (Yahoo Finance). Their EPS is adjusted, as analysts estimate it, so it is set against the adjusted EPS Yahoo reports for the same quarters, not the GAAP EPS of the growth and valuation sections; revenue against the SEC filings. No change is given against a quarter whose reported EPS was more than 50% off its own estimate (often a one-off gain or charge), nor against a year that counts one. Each estimate is pinned to its fiscal period by the report date or the period's end, and one that cannot be is left out.
Where the cash goes
Generated $276M in free cash flow over the year, of which $100M went back to shareholders (dividends plus buybacks), leaving $176M in the company.
Show the data
| Line | Amount |
|---|---|
| Op. cash flow | $288M |
| Capex | −$12M |
| Free cash flow | $276M |
| Dividends | — |
| Buybacks | −$100M |
| Cash retained | $176M |
For every $100 of market cap, the company generates about $4.1 in free cash flow a year.
No dividend today; cash goes to growth and share buybacks.
Dividends plus buybacks over the last four quarters: for every $100 of market cap, about $1.5 went back to shareholders.
Show the data
| Quarter ended | Free cash flow | Dividends | Buybacks |
|---|---|---|---|
| Dec 2023 | −$22M | — | $0 |
| Mar 2024 | $34M | — | $0 |
| Jun 2024 | $495K | — | — |
| Sep 2024 | $9.5M | — | — |
| Dec 2024 | −$20M | — | $0 |
| Mar 2025 | $125M | — | $50M |
| Jun 2025 | $20M | — | $0 |
| Sep 2025 | $17M | — | $0 |
| Dec 2025 | $53M | — | $50M |
| Mar 2026 | $101M | — | $0 |
| Jun 2026 | $110M | — | $50M |
| Sep 2026 | $12M | — | $0 |
e.l.f. Beauty had 60M diluted shares in the quarter ended Sep 2026, 0.8% more than a year earlier, and 2.7% more each year on average since Jun 2020. It spent $100M on buybacks over the last four quarters.
Show the data
| Quarter ended | Diluted shares |
|---|---|
| Jun 2020 | 51M |
| Sep 2020 | 52M |
| Dec 2020 | 52M |
| Jun 2021 | 53M |
| Sep 2021 | 54M |
| Dec 2021 | 54M |
| Jun 2022 | 54M |
| Sep 2022 | 55M |
| Dec 2022 | 56M |
| Jun 2023 | 57M |
| Sep 2023 | 57M |
| Dec 2023 | 58M |
| Jun 2024 | 59M |
| Sep 2024 | 58M |
| Dec 2024 | 58M |
| Jun 2025 | 58M |
| Sep 2025 | 60M |
| Dec 2025 | 60M |
| Jun 2026 | 60M |
| Sep 2026 | 60M |
Free cash flow: operating cash flow minus capital spending on property, plant and equipment, from SEC filings, for the last 4 quarters and by quarter. Shares: each quarter's diluted weighted average as filed with the SEC, since the stock's listing and its latest split.
Financial health
Current ratio 2.3, no pressure to repay short-term debt; debt-to-equity 0.7, debt is moderate.
Assets that can be turned into cash soon are 2.3x what is owed within a year. 1.5 or higher is comfortable; below 1 needs watching.
For every $1 of shareholder funds, there is $0.7 of debt (leases not counted). The higher the number, the more pressure when the economy weakens.
Cash and short-term investments of $290M against debt of $839M. Lease obligations of $78M are not counted: they are rent owed, not money borrowed.
Latest fiscal year balance sheet. Source: Yahoo Finance.
Who holds it
In the filings of 6 funds whose copy leaves ELF out (on the exchange, not in the app yet): Prime Capital Management, Baillie Gifford &, Swiss National Bank, Norges Bank, Bridgewater Associates, Canada Pension Plan Investment Board.
What did the funds Hunch tracks do?
Of the 83 funds whose 13F filings Hunch reads, 7 held ELF at the end of their latest quarter (for most, Q3 2026). Over that quarter 2 added shares, 3 cut, 1 bought new, 1 sold all and 1 held the same. The largest of them is Baillie Gifford &, 7.00M shares worth $706M at Sep 30, 2026, 0.8% fewer than a quarter earlier.
1 of them new holders
1 of them sold all
Show every fund
| Fund | Quarter | Shares | Value | Change in shares | Change | Filed |
|---|---|---|---|---|---|---|
| Baillie Gifford & | Q3 2026 | 7.00M | $706M | −53,629 | −0.8% | Nov 9, 2026 |
| Prime Capital Management | Q3 2026 | 604,535 | $61.0M | 0 | 0.0% | Nov 6, 2026 |
| Norges Bank | Q2 2026 vs Q4 2025 | 572,944 | $42.4M | +61,443 | +12% | Aug 12, 2026 |
| Swiss National Bank | Q3 2026 | 116,200 | $11.7M | +700 | +0.6% | Nov 12, 2026 |
| Tudor Investment Corp Et Al | Q2 2026 | 0 | — | −81,832 | Sold all | Aug 14, 2026 |
| Renaissance Technologies | Q3 2026 | 21,800 | $2.2M | +21,800 | New | Nov 12, 2026 |
| Canada Pension Plan Investment Board | Q2 2026 | 6,200 | $459K | −3,800 | −38% | Aug 14, 2026 |
| Bridgewater Associates | Q2 2026 | 3,351 | $248K | −196,972 | −98% | Aug 14, 2026 |
From the 13F filings of the 83 funds Hunch tracks, not of every institution: each fund's shares of ELF at its latest quarter end against the quarter before, as filed (long positions only, options left out), the quarter before put on the latest quarter's share count across a split. A fund files 45 days after its quarter ends, so some have a newer quarter than others. Value is at the quarter end. Norges Bank filed its 13F for Q1 2026 confidentially, with no holdings made public, so its row compares Q2 2026 with Q4 2025.
Are insiders buying or selling?
Officers and directors bought $465K and sold $13.6M of ELF on the open market in the 12 months to Nov 11, 2026. 94% of the sales were made under 10b5-1 plans, set up in advance. The largest was Joshua Allen Franks (SVP, Operations), who sold $4.1M in 7 sales.
24 sales
1 purchase
Share of the sales' value
Show every trade
| Date | Insider | Role | Trade | Shares | Price | Value | Filed |
|---|---|---|---|---|---|---|---|
| Nov 5, 2026 | Joshua Allen Franks | SVP, Operations | Sale (10b5-1 plan) | 6,845 | $120.00 | $821K | Nov 9, 2026 |
| Nov 5, 2026 | Joshua Allen Franks | SVP, Operations | Sale (10b5-1 plan) | 2,120 | $122.00 | $259K | Nov 9, 2026 |
| Oct 15, 2026 | Joshua Allen Franks | SVP, Operations | Sale (10b5-1 plan) | 7,926 | $110.15 | $873K | Oct 19, 2026 |
| Oct 12, 2026 | Joshua Allen Franks | SVP, Operations | Sale (10b5-1 plan) | 8,366 | $110.01 | $920K | Oct 14, 2026 |
| Sep 8, 2026 | Mandy J Fields | See Remarks | Sale (10b5-1 plan) | 7,965 | $103.83 | $827K | Sep 10, 2026 |
| Sep 8, 2026 | Mandy J Fields | See Remarks | Sale (10b5-1 plan) | 4,650 | $104.73 | $487K | Sep 10, 2026 |
| Sep 8, 2026 | Mandy J Fields | See Remarks | Sale (10b5-1 plan) | 2,850 | $105.65 | $301K | Sep 10, 2026 |
| Sep 8, 2026 | Mandy J Fields | See Remarks | Sale (10b5-1 plan) | 600 | $106.61 | $64K | Sep 10, 2026 |
| Sep 8, 2026 | Joshua Allen Franks | SVP, Operations | Sale (10b5-1 plan) | 200 | $110.00 | $22K | Sep 9, 2026 |
| Sep 1, 2026 | Joshua Allen Franks | SVP, Operations | Sale (10b5-1 plan) | 5,512 | $110.00 | $606K | Sep 3, 2026 |
| Aug 19, 2026 | Joshua Allen Franks | SVP, Operations | Sale (10b5-1 plan) | 5,718 | $100.00 | $572K | Aug 21, 2026 |
| Aug 18, 2026 | Lauren Cooks Levitan | Director | Sale | 1,034 | $93.15 | $96K | Aug 20, 2026 |
| Aug 4, 2026 | Kory Marchisotto | See Remarks | Sale (10b5-1 plan) | 12,173 | $88.02 | $1.1M | Aug 6, 2026 |
| Jul 1, 2026 | Tarang Amin | Chief Executive Officer; director | Sale (10b5-1 plan) | 3,300 | $73.59 | $243K | Jul 2, 2026 |
| Jul 1, 2026 | Tarang Amin | Chief Executive Officer; director | Sale (10b5-1 plan) | 800 | $74.26 | $59K | Jul 2, 2026 |
| Jul 1, 2026 | Tarang Amin | Chief Executive Officer; director | Sale (10b5-1 plan) | 600 | $75.61 | $45K | Jul 2, 2026 |
| Jul 1, 2026 | Tarang Amin | Chief Executive Officer; director | Sale (10b5-1 plan) | 1,100 | $76.76 | $84K | Jul 2, 2026 |
| Jul 1, 2026 | Tarang Amin | Chief Executive Officer; director | Sale (10b5-1 plan) | 16,100 | $78.22 | $1.3M | Jul 2, 2026 |
| Jul 1, 2026 | Tarang Amin | Chief Executive Officer; director | Sale (10b5-1 plan) | 25,964 | $78.96 | $2.1M | Jul 2, 2026 |
| Jul 1, 2026 | Tarang Amin | Chief Executive Officer; director | Sale (10b5-1 plan) | 2,300 | $79.74 | $183K | Jul 2, 2026 |
| Jul 1, 2026 | Jennifer Catherine Hartnett | Chief Commercial Officer | Sale (10b5-1 plan) | 25,357 | $80.00 | $2.0M | Jul 2, 2026 |
| May 28, 2026 | Lauren Cooks Levitan | Director | Sale | 7,714 | $56.31 | $434K | Jun 1, 2026 |
| Feb 20, 2026 | Matthew Farrell | Director | Buy | 5,000 | $92.96 | $465K | Feb 23, 2026 |
| Nov 24, 2025 | Lauren Cooks Levitan | Director | Sale | 2,600 | $71.71 | $186K | Nov 26, 2025 |
| Nov 24, 2025 | Lauren Cooks Levitan | Director | Sale | 1,160 | $71.63 | $83K | Nov 26, 2025 |
From the Form 4s filed with the SEC about e.l.f. Beauty, Inc. (53 in the 12 months): purchases (code P) and sales (code S) on the open market by its officers and directors, at the price each filing gives (often an average of the day's trades). A sale is a 10b5-1 sale when its filing says it was made under such a plan, set up in advance. Not counted: 74 other transactions (grants, option exercises, shares sold to pay tax, gifts and other transfers). Also not counted: 4 trades by holders of more than 10% who are neither officers nor directors.